How to expand using influence marketing

As the year goes on Influencer marketing is expanding. Brands are focusing more on selling their products on social platforms. The best influencers are found on multiple platforms. If you aren’t already I would consider adding another platform to your marketing.

Four of the platforms to look for:

Twitter is great for driving traffic to your product and build your audience. The community is a friendly environment that is wiling to help each other grow. This platform is good for building long-term relationships and partnerships.

Instagram Is more for visual influencer marketing that are wanting to sell their products such as make up, clothing, or jewelry.

Facebook is another great platform for selling and buying products. This platform is great for groups to come together to collaborate on their products as a team. With many larger influencers pulling together groups for each individual niche.

Amazon Is good for doing product reviews and showing how do use a product or why you like the product. Some brands are willing to give their products for free for an honest review.The more reviews completed the further your platform expands and other brands will start to reach out to you.

There are multiple other platforms such as YouTube, TikTok, Pinterest and Apple podcasting that an influencer can use to help sell their products or the products of a brand. These however I would consider to be some of the top four to bring traffic to your blog the fastest as a new blogger. Vix Reitano explains in her interview steps she took to become a six figure influencer and tips for beginners.

It’s ok not to have a high amount of follower when you first start off. It is important to build a relationship with your audience or potential audience. The stronger the connection that you build that better, because someone that trust you are more likely to buy your product and support what you’re selling. In some instances they will tell their friends about your product. Studies are starting to show that influencers with a higher amount of followers are not always the best influencers. This being because they don’t engage with their followers and build trust as much as influencers with a smaller community.

In order to be a great influencer and get the best out of influencer marketing is to know your audience. What are they looking for? How often do they buy the product? When do they buy the product? Are all questions you will need to ask yourself and watch for.

Set goal for yourself like increasing your followers or increasing sales for the month. This will make it easier for you to keep up your success and keep you motivated to stay on task.

Through using multiple platforms and building your audience with influence marketing your brand will see increase sales.